Brand Purpose

Von Ewald Judt und Claudia Klausegger- Peter Field beschrieb Brand Purpose auf einer Konferenz 2021 als "a commitment articulated by a commercial brand or its parent company to goals other than improved profits or products, involving contribution towards one or more positive social impacts in the fields of health, the environment, human development, sustainable business practices, or other similar areas." Im Kontext einer werthaltigen Kommunikation geht es beim …