Banking in Europe: Banco Santander's Experiences, Strategies and Expectations

Prime Ministers, Chancellors and Ministers of Economy from twelve European countries met in Madrid on 12 June 1985, at the city's Royal Palace, to make official Spain's adhesion to the still then so-called Economic European Union. That solemn meeting was much more than the happy conclusion to long and difficult negotiations. That afternoon, most Spaniards understood that this was mostly an event of the future: a whole generation of Spaniards was given the opportunity to face the challenge of …